My Role
It's an attempt to evolve the local retail service and address the users pain‐points related to buying and selling experience.
The Challenge
With the onset of large supermarkets, the small-time grocery stores are facing problems. There are advantages and disadvantages to both the modes of shopping (a small shop vs. supermarket).
Think of a way to empower the small-time grocer and the network of such small stores to again bounce back into the business.
THE PROBLEM
Understanding the problems both the side
Case I :
When the cook is preparing dinner, he finds salt, coriander, and water missing. The water guy is not responding to my call. In that case, I have to get it from the nearest store asap, and i am already too tired from my commute in traffic and the office work.
Case II :
On the other side, local retailers(mom and pop store) don’t have enough customers because of the online market and supermarkets.
Online Grocery Delivery Services
Understanding the pain points
• All current online apps act as an intermediary, there is no direct involvement of retailers.
• Local retailers losing their identities.
• Mostly supermarkets are used for delivering.
• Mostly these apps providing delivery services and making their identity for services by suppressing the identity of the retailers.
Exploring opportunity and directions
1. The Opportunities
Started Hunting for the opportunities by brainstorming and discussion with friends and family after two hrs of churning, I ended up with concluding potential findings.
2. Why Digital?
• The market is emerging and adopting digital technology.
• In this I am trying to make technology adoptive for even those who are naive about it.
• This is a step for empowering them through internet
3. Conclusion
This gave me a better understanding of the things around Groceries, the technology that we can implement, and the constraints which define the scope of the proposed solution.
There are multiple ways of solving this problem, but I need to balance between effectiveness and efficiency. This implies less effort for Retailers and Customers, more impact on, and more clarity for the business model.
Key points that taking into consideration:
Proximity
Identity
Digital Empowerment
Connection
Help-ecosystem
Marketing
Real time Analytics
Trust
Adaptive technology
Clusters formation
Notifications
Smart orders
Personalised service.
Leading towards potential direction
After calculating the weightage of pros and cons, resulting into final direction of the concept.
THE CONCEPT
Here I have taken USP of a Mom and pop or Grocery store, namely the emotional connection with customers and convenience as a key.
The idea is to deliver required items in minimum time, given time is the main factor for their business.
THE SCENARIO
When the cook is preparing dinner, he finds salt or coriander or water missing. The water guy is not receiving my call. In that case, I have to get it from the nearest store ASAP, and I am already too tired from my commute in traffic and the office work.
THE SOLUTION
Just open the app & create a list of what you want. The app will broadcast the items you need to nearby stores within a 1 km radius. In 2 mins, one of the retailers will accept your order and get it delivered in the time specified by them.
On the retailer's side, the one who responds to the broadcast and specifies the least time to deliver will be selected by the system. In this way, the retailer becomes more active, thereby gaining more customers and creating a competitive environment among local retailers. Even those who get very few customers will get a chance to improve their business.
POINTS TO PONDER
1. Language or literacy could be a barrier.
2. Payment options
3. Extra-person at the store to take care of delivery.
4. The extent of the retailer’s comfort with the use of technology.
Following are the high fidelity wireframes but in actual their will be more screen, here it’s just to show concept and flow:
Designed for Confidence
The interface design strives to be confident. It does not contain UI‐bling or unnecessary elements. We opted for clear, readable typography —choosing colours with high contrast to increase legibility in outdoor, low‑light conditions. The design is uncluttered, clean, large and well spaced. All our design decisions help to exude a sense of confidence in the design.
Is it good for me, or is it bad for me?
Our app leverages principles of emotional design to inspire users to go for a ride. With concerns about safety and our persona, Kavita representing aspirational imagery is used on pages where our users may be considering going for a ride. In doing this, we hoped to amplify the positive aspects of riding and help users focus on good memories, rather than the bad. We want to create a sense of reassurance and let users know they're in safe hands.
