Expedia - Search experience
Aug' 2022 - Sep'2023 | B2C
Expedia is a one of the leading online traveller agency (OTA) a one-stop travel site for your vacation.
I played a pivotal role in the lodging search experience team, where I led efforts to identify user pain points and opportunities, conducted thorough audits and analyses, and contributed to defining a vision for a more personalised and user-centric search experience.
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Expedia - Migration
Sep' 2021 - Aug' 2022
Worked on creating a seamless travellers shopping experience by migrating brands into one platform and designing systems that optimise shopping flows, improve conversation and visioning. This required collaboration with various stakeholders such as leadership, analyst, legal, customer advocacy etc. and working closely with research, content and product.
The results were well-optimised brand integration, increased conversion and well-defined milestones for the future.
Clara
Sept' 2020 - Dec' 2020 | B2B & B2C | SaaS
Clara is a legal operating system that digitises and automates startup legal expertise.
1. Designed Subscription experience, so that users see value in the product and subscribe it.
2. Designed various profiles detail experience to interact intuitively.
3. Design various our features like compare documents, on-boarding app cues…
4. Delivered design specs, research & Ideation insights, Prototype and created a framework to validate the features.
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Bundlz
Feb' 2018 - Jan'2019 | B2C
Bundlz by Sears: Simplify your shopping.
Manage subscriptions, maximize rewards (SHOP YOUR WAY points), and discover better deals - all in one place.
Led the full user experience design process, encompassing conceptualization, research, IA, user flows, visual design, UI, interaction design, and user testing.
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Eros Now
May' 2015 - April' 2016 | B2C | SaaS
Streaming entertainment service, serving 70 million+ users in over 100 countries.
1. Designed ominichanel experience for web and apps on iOS and Android, Apple TV, FireTV and Android TV.
2. Deliver design specs, research insights & reports, product/design management activities.
3. Optimise key flows (music, onboarding, discovery, engagement…), featured as best of Apple TV – Entertainment apps for 2016/17.
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MoneySmart
July' 2015 - Jan' 2016 | B2C
Personalised financial app, which effortlessly manages your finances in one place by:
1. Contextual alerts
2. Transparent notification
3. Actionable suggestions.
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PantrySave
May' 2017 – Jul' 2017 | B2C
Mobile app(Sears product) which enables members to shop for popular household essentials (like food, shampoo, laundry detergent, diapers, pet food, etc.) in everyday single sizes and have it delivered to their door for a set shipping price.
Responsible for UI and Interaction design, defined style guide, and interaction flows.
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Get it
April' 2014 | B2C & B2B
Bangalore transformed into a technology city or silicon valley of India — Where everything is driven by technology. This is the story of my efforts to create a positive difference in everyday life of unorganized retail competing with e-commerce & other retail delivery vendors in Bangalore.
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